
Sure, an IPPY award gives authors a boost of confidence, but even more so, it gives their books a boost on the market. Past winners rave about the credibility of the IPPY awards, as well as the attention they receive from the shiny IPPY stickers on their covers. Here is some feedback from those who have experienced the aftermath of an IPPY medal:
“I was speaking to (a publisher I’d met at BookExpo) on the phone and she didn’t remember me, but then the moment I said that my book won the 2006 IPPY Award for Outstanding Book of the Year – Most Life Changing, she immediately perked up and went “OH.” She got really excited after that and wanted to hear more about my book. She was happily anticipating my book proposal. First, it shows how well-known and prestigious the IPPY award is. Just the name IPPY Award can knock down brick walls. Second, it’s a great example of how important it is for authors to submit their books to award contests.”
- Bronwyn Marmo, author of The Food is a Lie, the Truth is Within
“Equipped with these awards, the book has taken on a new life. We’ve had several reviewers who passed on the chance to review it the first time around offer to review it now. We’ve also had some paperback reprint interest and even some film interest.”
- Joan Schweighardt, author of 2004 winner, the historical thriller Gudrun’s Tapestry
“The fact is award stickers help to convince buyers to purchase. I’ve seen this happen with librarians — when faced with two competing titles and a limited acquisition budget the librarians will take the one that won an award, any award, over the title that doesn’t have an award to its credit. I’m confident that this same phenomena works for bookstore patrons browsing the shelves as well.”
- Jim Cox, Midwest Book Review
“It was always going to be difficult for me to do business all the way from Australia. You and your awards have provided a “foot in the door” in the US market for me, which I thoroughly appreciate!”
- Ronald Johnston, One Vision Books, Brisbane, Australia